Training Sessions Turn Into Visual Player Development.

Plan the Week

See Progress

Capture Testing

Designed by Rugby People

Develop your players where the session already lives.

Every club I've played for ran on spreadsheets, GroupMe, and the coach's memory. Now player development lives in one app.

Week, Month and Offseason Planning

One canvas carries Tuesday's session, next month's block, the off-season build.

Players open the same record

The session the coach planned is the one the player sees, including the items they can mark complete.

Why we built it

We built what we always wanted for our clubs.

The same player record, opened from both sides: what the player tracks day to day, and what the coach plans week to week.

One software to trackevery player’s development.

The squad view tracks every fitness benchmark in one place: bronco, 5K, the lifts. Biggest movers surface up top, so the quiet improvers don’t slip through to the end of the season.

  • Active plans
  • Goals due
  • Tests due
  • Player attention signals
For the players

When a player opens a published session, the items the coach planned are sitting there to mark complete.

Staff can see that completion progress. The development summary can include plan status, goals progress, attendance, and trend.

Also in the player view
  • Published session items
  • Item completion
  • Player summaries
  • Goals progress
  • Attendance
  • Player trend
For the coaches

Coaches plan the week, reuse a session, and see player completion when a session is published.

Staff can plan sessions with ordered items, copy a session, or save it as a template, so Sunday night isn’t a blank page.

Also in the coach view
  • Session planner
  • Session templates
  • Ordered session items
  • Published sessions
  • Player completion
  • Staff progress view
  • Development leaderboards
Brendan Bennett, founder of Frostlete, passing a ball during a rugby match.
From the founder

I know the pain.

I’m a player who’s always ended up in the operations role: treasurer, president, marketing, the club’s social accounts.

I built this app because I wanted it, and it didn’t exist. Every feature on the roadmap is a wish-list item of mine, hand-designed for a team I’m actually in.

I still play at the highest level in the Netherlands. At UTSA I was president of the rugby team for two years, raising the money, planning the travel, running the trainings, booking the socials, presiding over a few kangaroo courts.

And I know the struggle from the inside: refreshing three group chats to find out which field, the bus waiting on the players who never check their phone, an update landing in another thread, the schedule living in one person’s head, half the squad missing from whichever list you were looking at. This app has been a brain-child of mine for years, and I finally have the skills to ship it.

Brendan Bennett

Founder, Frostlete · Amsterdam

Email me directly at . I answer back.

Club access requests

Request club access.

You’ve read this far. Join the waitlist to hear when club onboarding opens.

The waitlist records your interest; it does not promise access, timing, onboarding, or commercial terms.

Still scrolling

These are the questions coaches usually email me before they sign their club up.

If yours isn't one of these, . I read every one myself.

How do event RSVPs work?
Players mark themselves available or unavailable for an event, and they can change that answer before the deadline. Staff see who is in, who is out, and who still needs a reminder, then send reminder emails to the people who have not replied.
Can we reuse training sessions?
Yes. Staff can plan sessions with ordered items, copy a session, or save it as a template. On a published session with player interaction enabled, players can mark items complete and staff can see that progress. Sunday night does not have to start from a blank page.
What is on the rugby player development dashboard?
Coaches can view active plans, goals due, tests due, average attendance, and player attention signals. Leaderboards can be filtered by strength, speed, endurance, attendance, and custom categories. Open a player and the summary can include plan status, goals progress, attendance, and trend.
Is this only for coaches and players?
No. Frostlete includes a permissions matrix for club and team roles, so the people who actually run the club can have the access they need. The player still gets their own view of the same record. That is role control, not a promise that every volunteer job already has its own workflow.
Can members put fixtures on their phone calendar?
Members can subscribe through a read-only calendar subscription. Their calendar app decides when the feed refreshes. Changes made in Google or Apple Calendar do not flow back into Frostlete.
Does joining the waitlist get our club in?
The waitlist records your interest. It does not promise access, timing, onboarding, or commercial terms. If you have a roster, a coach, and a Saturday that still has to happen, that is the conversation I want.

If you’ve read this far, you and I are probably trying to fix the same Saturday morning.

— Brendan