Three angles. One rebuild.
The old Team Management page overclaimed features that don't ship and undersold the ones that do. It also sounded like every other club management SaaS on the internet.
Before picking one, three full positioning angles — each a complete page, each a distinct worldview. Read them as real pages, not mockups. The one that makes you feel something true about the work is the one that wins.
The Hidden Curriculum
“Your club is ninety percent knowledge no one wrote down.”
Editorial. Cerebral. The page is an essay about how a club remembers itself — and Frostlete as the place where tribal knowledge becomes durable and inheritable.
Long-form, serif-forward, low visual noise, marginalia aesthetic.
Seven Clubs In One Jersey
“A rugby club isn't a team. It's seven organisations pretending to be one.”
Structural. Systems-thinking. The page names the real anatomy of a rugby club — youth academy, senior squads, social, compliance, parents, commercial, charity — and positions Frostlete as the only software shaped to that reality.
Geometric, bold, Venn-overlap hero, confident.
The Succession Problem
“Your club will outlive you. Will the knowledge?”
Gravitas. Long-timeline thinking. The page frames team management as institutional continuity — clubs don't die from losing games, they die when the one person who knew everything steps away.
Archival, ledger-like, almanac typography, solemn-to-hopeful.
Every claim about the product on these pages was verified against the Frostlete app repo. None of them are roadmap. They are the platform, today — told three different ways.