A club account works best when people know what to expect from it. Players look for the team sheet, parents look for kick-off times and supporters look for the score. Start with the posts that answer those questions, then add the posts that show what the club is like.
A simple weekly plan
Plan the week around your match. A club that plays on Saturday could use this order:
- Monday: the weekend results, with a thank-you to everyone who played, coached or helped.
- Tuesday: the fixtures for the coming weekend, for every team in one graphic.
- Wednesday: training news, a new player or a photo from the session.
- Thursday or Friday: the team sheet.
- Matchday: kick-off time, the ground and how to get there, then the score at full time.
Not every week needs every post. A regular rhythm matters more than a busy one.
Posts about the match
- Fixture lists: the month or the season on one graphic, so people can save it.
- Matchday announcement: both teams, the kick-off time and the ground.
- Team sheet: the starting players and the replacements.
- Half time and full time: the score, posted soon after it happens.
- Player of the match: a photo, the name and one line about what they did.
Posts about people
Posts about people give supporters a reason to share. Thank a volunteer by name. Welcome a new coach. Mark a first game, a hundredth cap or a player who comes back from injury. Ask before you post about someone, and check how they want their name written.
Posts about the club
- Training times and where new players can start.
- Social events, the clubhouse and fundraising.
- Sponsor thank-yous. See sponsor posts for sports clubs.
- Season awards and the end-of-season dinner.
- A look back at the club’s history, with an old team photo.
Ideas for rugby clubs
Rugby clubs often field several teams on one day. Put every fixture on one graphic so that nobody has to scroll for their team. Post the starting XV and the replacements as a team sheet. After the match, post the score with the try scorers and the player of the match.
If your club plays rugby, the free rugby graphic templates cover fixture lists, matchday posts, results, player of the match, awards and team sheets. Edit one in your browser and download a PNG. No account is needed.
Keep it going
Give the account to more than one person, so that it carries on when someone is away. Keep the club colours and crest in a shared folder. Read how to run your club’s social media for a routine that volunteers can share, or browse social media templates for sports clubs.