Many club accounts are run by volunteers who also coach, play or sit on the committee. The account stays current when the work is shared and the routine is written down. These steps help you set that up.
Choose who runs the account
Name one person to look after the account and at least one more who can post. If only one person can sign in, the account stops when they are away. Keep the sign-in details with the club, not with one person, and change the password when someone stops helping.
Agree who can approve a post before it goes out. A short rule works well: match posts go out straight away, and anything about a named player, a complaint or the club’s finances waits for a second person.
Agree where the information comes from
Posts are often late because someone is waiting for information. Decide who sends the fixtures, who sends the team sheet and who sends the score on matchday. Set a time for each one, for example the team sheet by Thursday evening.
Keep a shared folder with the club crest, the club colours, sponsor logos and recent photos. A volunteer who joins mid-season can then make a post without asking for files.
Set a weekly routine
Plan the regular posts around the match: results early in the week, fixtures next, the team sheet before the match and the score on the day. Social media post ideas for sports clubs has a weekly plan you can copy.
Use the same designs each week. People recognise the posts faster, and the volunteer only changes the details. Frostlete is building a social media scheduler for sports clubs for this routine. It is planned and not available yet.
If your club plays rugby, the free rugby graphic templates cover fixture lists, matchday posts, results, player of the match, awards and team sheets. Edit one in your browser and download a PNG. No account is needed.
Plan matchday
Matchday is the busiest day for the account. Decide before the match who posts the score and who takes photos. Read the matchday social media checklist for what to post before, during and after the match.
Answer comments and messages
Reply to questions about times, grounds and how to join. Say who checks the messages and how often. If a comment is abusive or about a safeguarding concern, do not argue in public. Hide or remove it and pass it to the person your club names for that job.
Write these rules down in a short social media policy for your club.
Look back at the end of the season
At the end of the season, ask the people who helped what took too long. Check which posts people shared and which questions came up again and again. Use the answers to change next season’s routine.